Our Services
Whether your goal is public education or direct lobbying for legislative change, McGehee Strategies is ready to help you develop and execute a successful advocacy campaign. Our services include:
Legislative Strategy & Lobbying
Advocacy Training
Grassroots Campaigns
Messaging & Communications
Nonprofit Management & Fundraising
- Assist clients with identifying meaningful, realistic goals
- Assess available resources and funding to determine campaign tactics
- Identify decision-makers who can make a difference as well as potential opponents
- Work with clients to devise effective messaging that advances legislative goals
- Represent clients on Capitol Hill and before government agencies
Advocacy Training
- Teach advocates how to operationalize ideas into tangible, achievable issue campaigns
- Provide clients with clear, useful guidelines for conducting issue campaigns taking into account context and political realities
- Educate activists on how to interact with legislators and decision-makers
- Provide advice on integrating advocacy with other organizational programs
Grassroots Campaigns
- Identify organizational capabilities
- Assess on-the-ground advocates' appetite for action and devise tactics that advocates feel comfortable undertaking
- Devise simplified messages that advocates can grasp and convey
- Help design logos and materials that will effectively communicate issue and goal of campaign
Messaging & Communications
- Formulate messages that resonate with the public and with decision-makers
- Identify opportunities for outreach to media, including identifying the most effective speakers, most important media outlets and most persuasive messages for the audience
- When appropriate, act as key spokesperson for client and act as key contact for media
- Assist with design and substance of advocacy materials
- Produce short videos for YouTube
Nonprofit Management & Fundraising
- Mentor non-profit leaders on how to work successfully with their organization’s board and build a Board that shares the leaders’ vision for the organization
- Help clients identify the best messages and audiences for successful fundraising
- Work with clients to improve targeting, cultivating large donors, marketing a strong product and making “the ask”
- Work with non-profit leaders to implement clear expectations and performance guidelines for staff, which is particularly important for non-profits where performance metrics are less tangible than for for-profit businesses
Our Approach
We understand the keys to successful advocacy campaigns.
- Understanding the political landscape
- Defining a clear, forceful message
- Developing a strong research base
- Working effectively with legislative leaders
- Reaching out to potential allies
- Knowing when and how to mobilize grassroots power
- Marketing a compelling story and learning how to leverage "earned" media