McGehee Strategies
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    • Legislative Strategy & Lobbying
    • Grassroots Campaigns & Advocacy Training
    • Messaging & Communications
    • Nonprofit Management & Fundraising
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Our Services


Whether your goal is public education or direct lobbying for legislative change, McGehee Strategies is ready to help you develop and execute a successful advocacy campaign.  Our services include:


Legislative Strategy & Lobbying
  • Assist clients with identifying meaningful, realistic goals
  • Assess available resources and funding to determine campaign tactics
  • Identify decision-makers who can make a difference as well as potential opponents
  • Work with clients to devise effective messaging that advances legislative goals
  • Represent clients on Capitol Hill and before government agencies

Advocacy Training 
  • Teach advocates how to operationalize ideas into tangible, achievable issue campaigns
  • Provide clients with clear, useful guidelines for conducting issue campaigns taking into account context and political realities
  • Educate activists on how to interact with legislators and decision-makers
  • Provide advice on integrating advocacy with other organizational programs

Grassroots Campaigns
  • Identify organizational capabilities 
  • Assess on-the-ground advocates' appetite for action and devise tactics that advocates feel comfortable undertaking
  • Devise simplified messages that advocates can grasp and convey
  • Help design logos and materials that will effectively communicate issue and goal of campaign

Messaging & Communications
  • Formulate messages that resonate with the public and with decision-makers
  • Identify opportunities for outreach to media, including identifying the most effective speakers, most important media outlets and most persuasive messages for the audience
  • When appropriate, act as key spokesperson for client and act as key contact for media
  • Assist with design and substance of advocacy materials
  • Produce short videos for YouTube

Nonprofit Management & Fundraising
  • Mentor non-profit leaders on how to work successfully with their organization’s board and build a Board that shares the leaders’ vision for the organization
  • Help clients identify the best messages and audiences for successful fundraising
  • Work with clients to improve targeting, cultivating large donors, marketing a strong product and making “the ask”
  • Work with non-profit leaders to implement clear expectations and performance guidelines for staff, which is particularly important for non-profits where performance metrics are less tangible than for for-profit businesses



Our Approach

We understand the keys to successful advocacy campaigns. 
  • Understanding the political landscape
  • Defining a clear, forceful message
  • Developing a strong research base
  • Working effectively with legislative leaders
  • Reaching out to potential allies
  • Knowing when and how to mobilize grassroots power
  • Marketing a compelling story and learning how to leverage "earned" media

Contact us

Stay Connected

CONTACT US 
202-841-4400
MCGEHEESTRATEGIES@GMAIL.COM

OUR SERVICES

LEGISLATIVE STRATEGY
LOBBYING
GRASSROOTS CAMPAIGNS


ADVOCACY TRAINING
MESSAGING AND COMMUNICATIONS

NONPROFIT MANAGEMENT
FUNDRAISING